Google is hoping to beat both of them with its upcoming cloud gaming service Google Stadia. Microsoft and Sony console war have been in the center stage for a long time.
Sony has not announced any plans for cloud gaming so the competition is between Google Stadia and Microsoft xCloud. Both of these services will use cloud gaming technology to change the console landscape.
What is Cloud Gaming and Google Stadia
For laymen, cloud gaming uses data centers to process the data and consoles are used to stream the processed game.
The cloud gaming market is expected to explode in the future. According to Zion Market Research, the cloud gaming market value will reach $6.9 billion by 2026.
Google and Microsoft have not announced the release date of their respective cloud gaming services but both of them want the largest piece of this pie.
However, it seems like Microsoft xCloud on Google Stadia has the upper hand because of the content library it owns.
Microsoft owns a development studio and has years of experience in the game publishing business. The company has published some of the most popular titles in the past years. They also hold rights to franchises like Halo, Gears of War and Forza.
In contrast Google is pretty new to the game development market, however, they have boasted of few partnerships most notable of which is with Ubisoft and Id Software. Both of these partnerships will bring Assasin’s Creed Odyssey and Doom Eternal to Google Stadia.
In the end, technology is not the only factor that would define the leader in cloud gaming, the exclusive titles will also play a huge role.
The number of exclusive titles that Microsoft hold under its belt gives it a huge advantage. In the end, it is evident that these brand defining games will decide who will be the leader in cloud gaming.