After playing James Bond for the last 15 years, it appears Daniel Craig is ready to have some fun. And then some.
In a new ad for Belvedere vodka, the actor dances in an instantly recognizable way while wearing a leather jacket and vest instead of 007’s usual designer suit.
In the ad, which was directed by Taika Waititi, the 54-year-old star dances around Paris to a new song by Rita Ora and Giggs.
Daniel’s moves, choreographed by Singles Ladies genius JaQuel Knight, had many fans saying the same thing on Twitter…
Pretty epic Daniel Craig ad for Belvedere vodka with music by Rita Ora & Giggs giving off big Christopher Walken in the Fatboy Slim video vibes
— Wu-Tang is for the Children (@WUTangKids) November 10, 2022
This is giving me the same energy as Christopher walken in that fat boy slim music video
— Monster Fluffers R'Us (@MonsterFuckerDW) November 10, 2022
And just in case you forgot…
Most of Twitter was probably shaken—and stirred.
Sure, the John Lewis advert is great but does it have Daniel Craig dancing??? pic.twitter.com/lHSQZM2hhr
— Neel Bhatt (@_Neelsreeldeel) November 10, 2022
this is the wildest thing i’ve ever seen i still can’t believe this is DANIEL CRAIG pic.twitter.com/IBIRtMa8aG
— hannah (@weiszcolman) November 9, 2022
The divorced dad energy of post-Bond Daniel Craig 🤌🏻 pic.twitter.com/nWRcjjwXV8
— Phil Nobile Jr. (@PhilNobileJr) November 9, 2022
saying daniel craig has divorced dad energy is misusing the term; divorced dad energy is bitter and petty
craig has "retired office worker" energy
— David Thomas Moore (@dtmooreeditor) November 11, 2022
This is how I imagine Daniel Craig dancing in the gay club🕺✨pic.twitter.com/9c1LjhNFx8
— Day 1 without Rachel Weisz (@kiana_weisz) November 9, 2022
Every year we learn more how thoroughly Daniel Craig commits. Glorious. https://t.co/DTwAToLZ5M
— 🇺🇦 Captain Buzzkill 🚢🐝💀 (@rfrancis) November 10, 2022
As James Bond, Daniel was often seen sipping a vodka-based Martini, but the new ad’s director, Taika, didn’t want to use that obvious angle.
“It felt almost lazy to go like, ‘Daniel, can you hold a martini?’” the Oscar-winning filmmaker told GQ. “I was happy to not even have to entertain that very long.”
He added: “There was sort of the fun of playing with [what] people expect, like ‘Oh, we’re going to make some high-class thing in Paris and it’s in black and white, very pretentious, like the beginning of a French noir film’ or something.
“It was just about having fun with the form, and making sure that we never really took any of it too seriously.
“It’s just nice to do something where it’s like, ‘Oh, is this the real Daniel? Maybe this is a different version of Daniel than we’ve ever seen?’…He just was great and he wasn’t cynical about it, and he wasn’t reticent. He just leaned straight in.
“I didn’t know if he could dance or not. It’s risky—what do you do if you find out he can’t dance?” he added. “I mean, luckily he can.”