Toys R Us, the international toys and baby retail store is now striving to make a potential comeback. The company liquidated its assets the very last year and was then acquired by Tru Kids Inc on the 20th of January. Tru Kids Inc. has acquired other 20 toy and baby brands including Toys R Us and Babies R Us.
Toys R Us : How things have changed now!!
Tru Kids Inc. also employs several former employees of Toys R Us and Babies R Us. According to Richard Barry, these employees form a much tighter team.
Richard Barry is the former chief merchandising officer of the international toy and baby retail store, Toys R Us and the new president and CEO of Tru Kids Inc.
He says in an interview with CNBC, that they have an incredible team. This team now focuses on bringing Toys R Us and Babies R Us in a novel and re-imagined way.
Barry, wishes that with Toys R Us re-imagined, United States does not have to go to holidays without their beloved brands.
Steps under consideration
Barry says that bringing back Toys R Us and Babies R Us is still a work in progress. Tru Kids Inc is now exploring retail options for both Toys R Us and Babies R Us. This is inclusive of store locations as well as pop-up shops and partnerships.
Barry says in the interview that the company is also considering the options of joining hands with Amazon because he doesn’t want to take anything off the table.
Tru Kids will expand Toys R Us in the entire United States. They have recently opened pop-up shops in 600 Kroger stores and in totality has 900 store locations globally.
The international toy and baby retail brand, Toys R Us also owns a thriving e-commerce business.
The major criticism which they have received in the past few years is that of a failing digital investment.
Because of this, Tru Kids will make efforts to make technology the key focus for expanding Toys R Us. This will be in addition to the in-store experiences along with customer services.