The year 2018 has been a significant one when it comes to retail sector. Many of the most established stores of the United Nations learnt the basic truth of life that nothing is constant except the change. In order to have a customer base they’ll either have to change or will be swallowed by the nothingness.
The popular brands, however who witnessed an explosion in 2018 are as follows:
In 2017, the brand had received a cash injection worth $500 million from the Carlyle Group. The company now has a worth of $1 billion and has witnessed growth throughout the current year. the brand has also succeeded in being in the top ten of the teen’s favorite list in the surveys done by Piper Jaffray for four consecutive bi-annuals.
The skater brand of California, Vans has had its inception in 1960s but has gained popularity lately. After a recent acquisition of VF Corporation, the brand went global and has been the fastest growing brand according to Piper Jaffray’s survey.
The popularity of the brand has skyrocketed in the past one year with the sales increasing by 4.7% in the last quarter the brand now ranks 13th according to the Piper Jaffray’s survey when it comes to all the footwear brands, last year it ranked 27th and 38th position.
The company has re-launched some of its collection which it had archived and has made it a trend. The sales have boomed because of this and have increased by 19 percent in the North America alone adding $467 million to in the last quarter when compared to the previous year.
The brand was ranked the second hottest in the recent survey of Lyst and 10th among-st the most popular apparel brand. The sales witnessed an increase of 46.6 percent in the first quarter of the current fiscal year and 35.1 percent in the second quarter.
Source: BusinessInsider, NewHavenRegister
I am an amateur content writer, who is currently pursuing a Masters in Finance from ICFAI Business School. In this highly volatile Business Market, I find no better way to keep myself updated than to write about it and reflect my own thoughts as words.