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Rihanna makes a savvy business move, Fenty Beauty to collaborate with LVMH

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    Sephona 'Fenty Beauty' Rihanna

    Rihanna earned remarkable success in less than a year and half of launching Fenty Beauty. Launched in collaboration with Moët Hennessy (LVMH), Fenty Beauty cultivated diverse customer base. It marked a sale worth over $500 million.

    Rihanna, a.k.a, a woman of colors’ unwavering success and market position among fashion industry giants calls for a massive deal.

    Rihanna, Campaigns and Collaborations

    Rihanna’s exclusive marketing campaigns for Fenty Beauty celebrated products fitting a range of skin tones.

    FENTY X PUMA by Rihanna

    Rihanna’s journey in the apparel market began in 2014. After being designated as creative director of FENTY X PUMA: a joint effort with the brand Puma, she accomplished collaboration with River Island among few others.

    Rihanna’s brand collaboration with LVMH

    On Friday, Rihanna confirmed the news regarding the launch of her much-awaited brand. It is also one of the largest conglomerates in the history of luxury goods.

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    @fenty .

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    Rihanna shared the monogram logo of the upcoming brand in a post on Instagram. She also revealed that her new luxury fashion brand is also in partnership with LVMH.

    Rihanna’s upcoming fashion brand will live under the Fenty Umbrella. She built with her beauty business- Fenty Beauty and Savage X Fenty.

    LVMH has reportedly invested $30 million into the brand. That marked a shift for the fashion industry. The report reflected on the booming business of LVMH.

    Breaking the Boundaries with Upcoming Fenty

    With just the revelation about the upcoming brand, Rihanna is set for the launch at Paris, this summer.

    Rihanna's venture Fenty Beauty to be launched in summer

    From Rhonda Garelick to Lilly Singh, love has poured in from all over the industry.

    LVMH CEO, Bernard Arnault addressed Rihanna as

    a real CEO and a terrific leader.

    She responded,

    “Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.”

    “I’m ready for the world to see what we have built together,”

    added Rihanna.

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