Children do not like to be stuck at home but with this pandemic, parents have no other choice other than restricting them at home. So, IKEA Russia the furniture retailer has come up with an existing campaign to back parents in making things fun inside the home.
Outline
An agency named Instinct designed the campaign. It included instructions to create a castle, forts and other structures at home with the help of basic furniture.
Some people have quickly adopted them and have started to share images on social media with hashtag #явдомикеикеа (which roughly translates to “I’m in an IKEA house”).
Some people are already using the instructions
Here’s what others said about the campaign
