Allison Kucharczyk, known professionally as Allison Kuch, is a former interior designer turned social media creator, celebrated for her candid TikToks about family, life as an NFL spouse, and parenting insights.
Early Life & Education
Allison Kucharczyk hails from a family of three children born to John and Sally Kucharczyk. She earned her bachelor’s degree in Art with a specialty in interior design from Michigan State University, where she also began her professional life as an interior designer.
Her formal training and creative background laid the groundwork for her later pivot into social media creation, where her authenticity and design sensibility shine through.
Allison Kuch’s Career
Allison Kuch’s career started in interior design but pivoted during the pandemic toward a digital-first journey. After posting humorous TikToks about home life and her then-boyfriend Isaac Rochell, her content quickly went viral.
Her relatable and candid storytelling, ranging from lifestyle humor to behind-the-scenes glimpses at the NFL, helped her amass over 3 million TikTok followers and more than 800,000 Instagram followers by late 2024.
In 2024, Allison and Isaac signed with United Talent Agency, signaling her shift into larger media and unscripted television opportunities.
She expanded her platform by hosting the Sunday Sports Club podcast, a weekly show blending sports talk and personal storytelling.
Her content often blends family, finance, humor, and transparency; she notably created a viral video explaining the financial advantage of breastfeeding.
Allison has also collaborated with NBC Sports, lending her unique perspective as an NFL spouse to capture stadium experiences and share content with broader audiences.
She remains based in Orange County, California, where she creates lifestyle, parenting, and personal finance content from a grounded, authentic point of view.
Personal Life
Allison Kuch’s personal narrative is deeply woven with her relationship with Isaac Rochell. They met as college sophomores, she at Michigan State and he at Notre Dame, and navigated a long-distance relationship during early NFL years. The couple quietly eloped in December 2020 and later held a public wedding in April 2021.
Their daughter, Scottie Bee, arrived in December 2023. In early 2025, Allison publicly responded to speculation about their marriage, proving she values humor, honesty, and openly supporting her partner both offline and online.
Net Worth
There isn’t a publicly confirmed figure for Allison Kuch’s net worth. Her income streams likely include brand partnerships, social media monetization, podcasting, and evolving media projects.
Given her expanding digital influence, agency representation, and entrepreneurial creativity, her financial profile is likely growing steadily in line with her media career.
