Smartphone companies have started shifting towards other parts of the electronics industry with new OnePlus Smart TV announced this month. Last year OnePlus had launched two premium TVs. Now, OnePlus is trying to enter the budget TV segment to compete with Xiaomi and Realme, so it’s gearing up to launch affordable TVs for the Indian consumers.
CEO Lau on OnePlus Smart TV
In one of the tweets, OnePlus CEO Lau mentions,
“Our new Cinematic Display has earned its name with an exceptional DCI-P3 93% color gamut, one of the fullest, most vivid displays of color out there.”
This means that its display quality will be on par with some premium TVs. For the affordable segment too OnePlus seems to focus on the screen and user experience like its previous Q1 series.
Lau also tweets, “We’re taking smoothness to the next level with our innovative Gamma Engine to deliver better picture quality at a more affordable price.” The screen is one of the most important factors consumers consider while buying a TV and OnePlus is targeting to achieve exactly that.
The BIS certification listing reveals that the upcoming OnePlus TVs are being manufactured by Radiant Appliances and Electronics Private Limited — which is located in Raviryala village in Rangareddy (Hyderabad), Telangana. The listing further reveals that the OnePlus TVs will come with Bluetooth v5.0 connectivity.
I think you all know how much we put into our display technology. So when we decided to make our newest TVs, the approach was clear: we don’t lower our own standards, we raise them for the industry. Here's how: https://t.co/Z9cExxWwdw #SmarterTV
— Pete Lau (@PeteLau) June 18, 2020
The company has previously confirmed that the base model of the affordable OnePlus smart TV series will start at under Rs 20,000. The base model will have a 32-inch screen while the top models will include a bigger 43-inch screen.
Currently, in India Xioami holds a big market share in smart television. The company has confirmed that OnePlus Smart TV will be available for purchase on Amazon.in.