Caitlin Clark, the Indiana Fever rookie, recently shared her excitement about being featured in Gatorade’s iconic “Is It In You?” campaign. The campaign, which originally aired in the 1990s and 2000s, has made a comeback with none other than Michael Jordan. Caitlin Clark expressed her joy, stating, “It was a dream come true to partner with Gatorade, and now to be part of their iconic ‘Is It In You?’ campaign is surreal to me.
It’s a great reminder that anything can happen if you dream big and tap into your own unique IT.”
The Legendary Campaign Returns
On Wednesday, Nike released a 60-second advertisement to mark the return of the Gatorade campaign. The original campaign was memorable for featuring Michael Jordan dripping with Gatorade-colored sweat, symbolizing peak athletic performance. The new ad brings back this iconic imagery along with a new generation of elite athletes.
Star-Studded Lineup: Joining Forces with Legends
The latest iteration of the campaign features a star-studded lineup alongside Michael Jordan and Caitlin Clark. Other notable athletes include WNBA star A’ja Wilson, Buffalo Bills quarterback Josh Allen, Boston Celtics forward Jayson Tatum, hurdler and sprinter Sydney McLaughlin-Levrone, and DJ Lagway, Gatorade’s 2023-2024 National Football Player of the Year.
The Impact of the “Is It In You?” Campaign
The “Is It In You?” campaign is more than just an advertisement; it’s a cultural touchstone. It introduced the concept of “IT,” symbolizing the unique drive and determination that sets elite athletes apart. This powerful message resonates with athletes and fans alike, inspiring them to push their limits and achieve greatness.
Caitlin Clark: A Rising Star
Caitlin Clark’s inclusion in this campaign marks a significant milestone in her career. As a rookie in the WNBA, her participation alongside legendary athletes like Michael Jordan highlights her rising status in the sports world. Caitlin Clark’s involvement in the campaign not only elevates her profile but also serves as an inspiration to young athletes everywhere.
The Power of Dreaming Big
Caitlin Clark’s journey to being featured in this iconic campaign underscores the importance of dreaming big. Her statement, “It’s a great reminder that anything can happen if you dream big and tap into your own unique IT,” encapsulates the essence of the campaign. It serves as a powerful message to aspiring athletes, emphasizing the importance of perseverance, hard work, and believing in oneself.
A Look Ahead
As the “Is It In You?” campaign continues to inspire, the inclusion of new and diverse athletes ensures its relevance to today’s audience. The collaboration between Gatorade and these athletes not only promotes the brand but also highlights the incredible talent and dedication of each individual involved.
Caitlin Clark’s participation in the Gatorade campaign alongside Michael Jordan is a testament to her talent and determination. The campaign’s return is a celebration of athletic excellence and serves as a powerful reminder that with passion and hard work, anything is possible. This iconic campaign continues to inspire and motivate, leaving a lasting impact on the world of sports.
