Tara Bernstein is a dynamic pro pickleball athlete, content creator, and marketing entrepreneur whose journey, from college softball champion to influencer with Hunter Fieri, blends sports, media savvy, and lifestyle passion.
Early Life & Education
Tara Bernstein grew up in Queens, New York, and earned a degree in communications from Pace University in 2018.
As a student-athlete, she played college softball and helped her team secure a Division II NCAA championship, showcasing early competitive drive and dedication.
Tara Bernstein’s Career
Tara Bernstein‘s career illustrates a versatile, evolving blend of sports, media, and entrepreneurship. After college, she began building a media and marketing foundation with the New York Mets, serving as a producer and digital creator.
During her tenure (2016–2025), she contributed to the team’s social media platforms, producing features such as “Items of the Game” and leveraging her communications background to engage fans.
While not initially pursuing pickleball professionally, Tara’s athletic spirit stayed alive post-graduation. Feeling a void, she turned to social media to share her pickleball journey, which quickly gained traction.
In 2022, she signed with Franklin Sports as a sponsored athlete and content creator, marking the start of her professional pickleball career. Since then, she’s competed globally, raised awareness through influencer work, and become a vocal advocate for women in sports.
Tara also founded TBCreative Inc., an events marketing company, through which she curates activations in pickleball, lifestyle, fitness, and fashion spaces.
Her creative and entrepreneurial energy extends to fashion collaborations, runway work at New York Fashion Week, and modeling—highlighting her multi-dimensional brand.
Beyond business, she’s passionate about mentorship and community. Tara supports organizations like WISE and Girls Inc., hosts pickleball clinics for girls, and cultivates youth development through strategic partnerships and sports outreach.
Most recently, she married Hunter Fieri, son of celebrity chef Guy Fieri, at the Fieri family ranch in Sonoma, California, on August 30, 2025.
Their relationship began serendipitously at the 2023 Super Bowl, and she’s described her father-in-law as “family-oriented,” crediting him for encouraging her to try new foods despite her picky habits.
Personal Life (80–100 words)
Tara Bernstein and Hunter Fieri’s story began with an impromptu Super Bowl meeting in 2023 and led to their engagement that Thanksgiving.
They married in late August 2025 at the Fieri family’s HuntRyde Ranch in Sonoma, California, a laid-back yet elegant celebration with 350 guests, including a “Denim & Diamonds” welcome party and a massive custom cake by Buddy Valastro.
Mixing family warmth with her athletic flair, Tara has quickly become part of the Fieri clan, embracing both pickleball culture and their festive humor and culinary zest.
Net Worth
There are no widely cited estimates for Tara Bernstein’s net worth. However, her income likely stems from a combination of athlete sponsorships (e.g., Franklin Sports), digital content creation, her production role with the NY Mets, and her entrepreneurship via TBCreative Inc.
As an emerging CEO, influencer, and pro athlete, her financial portfolio reflects a growing entrepreneurial and multi-channel success.
