The Numbers Game: What Engagement Rates Really Mean
In the world of social media, where likes, comments, and shares are the currency of influence, the Kardashian-Jenner family reigns supreme. But it’s not just about amassing millions of followers; it’s about keeping them engaged. Fresh data from KingCasinoBonus.uk reveals some surprising shifts in the Kardashian Instagram hierarchy.
“Engagement rates reveal the real connection between influencers and their audience,” says the report from KingCasinoBonus.uk.
The metric is calculated by dividing the average number of likes per Instagram post by the total follower count. And while Kim Kardashian has always been seen as the queen of social media within the family, it seems her crown might be slipping.
Kourtney Takes the Lead
According to the data, Kourtney Kardashian has an engagement rate of 0.79%, which might not sound like much, but in the world of Instagram, it’s a significant number. Kourtney’s Instagram strategy seems to resonate more with her followers as she often shares a mix of personal experiences, lifestyle and wellness tips, fashion insights, and positive messages.
“Kourtney maintains an impressive engagement rate of 0.79%, a testament to her balanced approach to Instagram,” the report notes.
Kim’s Falling Star
On the other hand, Kim Kardashian’s engagement rate stands at 0.40%, just a smidgen above her sister Khloe. What’s even more startling is that Kim has lost a whopping 376,023 followers over the past month. This decline coincides with her recent public disagreement with Kourtney, which was prominently featured in the first episode of the new season of their reality show.
“In the episode, Kourtney confronts Kim in a heated phone call, referring to her sister as a witch due to her displeasure with Kim’s actions,” says the source.
The Financial Angle
Despite her lower engagement rate, Kim’s estimated earnings per sponsored Instagram post are still sky-high, standing at £635,758. Kourtney, despite her higher engagement rate, earns significantly less per post, with an estimated £391,981.
“Kim’s estimated earnings per post remain substantial at £635,758 – significantly higher than Kourtney’s,” according to the data.
The Ripple Effect of Family Feuds
The recent spat between the sisters seems to have had a ripple effect on their social media standing. While Kourtney has gained 386,657 followers in the past month, Kim has seen a decline. It’s a fascinating case study in how real-life events can impact online influence, and it’s clear that in this round, Kourtney seems to have won the hearts of Instagram users.
So, what does this mean for the Kardashian-Jenner empire? Well, it’s a reminder that in the volatile world of social media, fortunes can change quickly. And as the sisters continue to vie for the Instagram throne, it’s clear that the battle is far from over.
Source: Mirror
